The Resource Free : the future of a radical price, Chris Anderson

Free : the future of a radical price, Chris Anderson

Label
Free : the future of a radical price
Title
Free
Title remainder
the future of a radical price
Statement of responsibility
Chris Anderson
Creator
Subject
Language
eng
Summary
  • Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a "priceless economy" in six categories that pertain to advertising, labor exchange, and advanced-version fees
  • Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Anderson, Chris
Dewey number
658.8/16
Illustrations
illustrations
Index
index present
Intended audience
1220L
Intended audience source
Lexile
LC call number
HF5415
LC item number
.A6197 2009
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Success in business
Label
Free : the future of a radical price, Chris Anderson
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
[Pt. 1]: What is Free? Free 101 : a short course on a most misunderstood word ; The history of Free : zero, lunch and the enemies of capitalism ; The psychology of Free : it feels good. Too good? -- [Pt. 2]: Digital Free. Too cheap to matter : when something halves in price each year, zero is inevitable ; "Information wants to be free" : the history of a phrase that defined the digital age ; Competing with Free : Microsoft learned how to do it over decades, but Yahoo had just months ; De-monetization : Google and the birth of a 21st century economic model ; The new media models : free media is nothing new, what is new is the expansion of that model to everything else ; How big is the Free economy? : There's more to it than just dollars and cents -- [Pt. 3]: Freeconomics and the free world. Econ 000 : how a century-old joke became the law of digital economics ; Non-monetary economies : where money doesn't rule, what does? ; Waste is (sometimes) good : the best way to exploit abundance is to relinquish control ; Free world : China and Brazil are the frontiers of Free--what can we learn from them? ; Imagining abundance : thought experiments in "post-scarcity" societies, from science fiction to religion ; "You get what you pay for" : and other doubts about Free -- Coda: Free in a time of economic crisis -- Free rules: The 10 principles of abundance thinking -- Freemium tactics -- Fifty business models built on Free
Dimensions
25 cm
Edition
First edition.
Extent
x, 274 pages
Isbn
9781401322908
Lccn
2009012333
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn262885036
  • 496928
Label
Free : the future of a radical price, Chris Anderson
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
[Pt. 1]: What is Free? Free 101 : a short course on a most misunderstood word ; The history of Free : zero, lunch and the enemies of capitalism ; The psychology of Free : it feels good. Too good? -- [Pt. 2]: Digital Free. Too cheap to matter : when something halves in price each year, zero is inevitable ; "Information wants to be free" : the history of a phrase that defined the digital age ; Competing with Free : Microsoft learned how to do it over decades, but Yahoo had just months ; De-monetization : Google and the birth of a 21st century economic model ; The new media models : free media is nothing new, what is new is the expansion of that model to everything else ; How big is the Free economy? : There's more to it than just dollars and cents -- [Pt. 3]: Freeconomics and the free world. Econ 000 : how a century-old joke became the law of digital economics ; Non-monetary economies : where money doesn't rule, what does? ; Waste is (sometimes) good : the best way to exploit abundance is to relinquish control ; Free world : China and Brazil are the frontiers of Free--what can we learn from them? ; Imagining abundance : thought experiments in "post-scarcity" societies, from science fiction to religion ; "You get what you pay for" : and other doubts about Free -- Coda: Free in a time of economic crisis -- Free rules: The 10 principles of abundance thinking -- Freemium tactics -- Fifty business models built on Free
Dimensions
25 cm
Edition
First edition.
Extent
x, 274 pages
Isbn
9781401322908
Lccn
2009012333
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocn262885036
  • 496928

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