The Resource From an idea to Disney : how branding made Disney a household name, Lowey Bundy Sichol ; illustrated by C. S. Jennings

From an idea to Disney : how branding made Disney a household name, Lowey Bundy Sichol ; illustrated by C. S. Jennings

Label
From an idea to Disney : how branding made Disney a household name
Title
From an idea to Disney
Title remainder
how branding made Disney a household name
Statement of responsibility
Lowey Bundy Sichol ; illustrated by C. S. Jennings
Creator
Contributor
Author
Illustrator
Subject
Genre
Language
eng
Summary
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!
Biography type
contains biographical information
Cataloging source
LBSOR/DLC
http://library.link/vocab/creatorName
Sichol, Lowey Bundy
Dewey number
384/.80979494
Illustrations
illustrations
Index
no index present
Intended audience
  • 010-012
  • 004-006
LC call number
PN1999.W27
LC item number
S53 2019
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Jennings, C. S.
Series statement
From an idea to series
http://library.link/vocab/subjectName
  • Disney, Walt
  • Disney, Walt
  • Walt Disney Company
  • Walt Disney Company
  • Branding (Marketing)
  • Branding (Marketing)
  • Companies
  • Motion picture producers and directors
  • Marketing
Target audience
pre adolescent
Label
From an idea to Disney : how branding made Disney a household name, Lowey Bundy Sichol ; illustrated by C. S. Jennings
Instantiates
Publication
Note
"How imagination built a world of magic."
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later
Dimensions
20 cm.
Extent
99 pages
Isbn
9781328453617
Lccn
2018032034
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
2018032034
Label
From an idea to Disney : how branding made Disney a household name, Lowey Bundy Sichol ; illustrated by C. S. Jennings
Publication
Note
"How imagination built a world of magic."
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later
Dimensions
20 cm.
Extent
99 pages
Isbn
9781328453617
Lccn
2018032034
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
2018032034

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