Coverart for item
The Resource Shoe dog : a memoir by the creator of Nike, Phil Knight

Shoe dog : a memoir by the creator of Nike, Phil Knight

Label
Shoe dog : a memoir by the creator of Nike
Title
Shoe dog
Title remainder
a memoir by the creator of Nike
Statement of responsibility
Phil Knight
Creator
Author
Author
Subject
Genre
Language
eng
Summary
"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything."--
Assigning source
Provided by publisher
Biography type
autobiography
Cataloging source
DLC
Dewey number
  • 338.7/68876092
  • B
Index
no index present
LC call number
HD9992.U52
LC item number
K555 2016
Literary form
non fiction
Label
Shoe dog : a memoir by the creator of Nike, Phil Knight
Instantiates
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
First Scribner hardcover edition.
Extent
386 pages
Isbn
9781501135910
Isbn Type
(hbk.)
Lccn
2016010080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
2016010080
Label
Shoe dog : a memoir by the creator of Nike, Phil Knight
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
First Scribner hardcover edition.
Extent
386 pages
Isbn
9781501135910
Isbn Type
(hbk.)
Lccn
2016010080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
2016010080

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