The Resource Small data : the tiny clues that uncover huge trends, Martin Lindstrom ; [foreword by Chip Heath]

Small data : the tiny clues that uncover huge trends, Martin Lindstrom ; [foreword by Chip Heath]

Label
Small data : the tiny clues that uncover huge trends
Title
Small data
Title remainder
the tiny clues that uncover huge trends
Statement of responsibility
Martin Lindstrom ; [foreword by Chip Heath]
Creator
Contributor
Author
Author
Subject
Language
eng
Summary
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a ... diverse array of challenges. In [Austria, for instance], a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindström, Martin
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.L5576 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Heath, Chip
http://library.link/vocab/subjectName
  • Consumer behavior
  • Branding (Marketing)
http://bibfra.me/vocab/relation/writerofforeword
cHUOBI4sc60
Label
Small data : the tiny clues that uncover huge trends, Martin Lindstrom ; [foreword by Chip Heath]
Link
http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
x, 245 pages
Isbn
9781250080684
Isbn Type
(hbk.)
Lccn
2015030202
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 2015030202
  • (OCoLC)921994909
Label
Small data : the tiny clues that uncover huge trends, Martin Lindstrom ; [foreword by Chip Heath]
Link
http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
x, 245 pages
Isbn
9781250080684
Isbn Type
(hbk.)
Lccn
2015030202
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 2015030202
  • (OCoLC)921994909

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