Coverart for item
The Resource The origin of brands : discover the natural laws of product innovation and business survival, Al Ries and Laura Ries

The origin of brands : discover the natural laws of product innovation and business survival, Al Ries and Laura Ries

Label
The origin of brands : discover the natural laws of product innovation and business survival
Title
The origin of brands
Title remainder
discover the natural laws of product innovation and business survival
Statement of responsibility
Al Ries and Laura Ries
Creator
Contributor
Subject
Language
eng
Summary
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends
Cataloging source
DLC
http://library.link/vocab/creatorName
Ries, Al
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
R538 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ries, Laura
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • New products
  • Brand name products
Label
The origin of brands : discover the natural laws of product innovation and business survival, Al Ries and Laura Ries
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
cm.
Edition
First edition.
Extent
pages
Isbn
9780060570149
Lccn
2004042466
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • ocm54415555
  • 404851
Label
The origin of brands : discover the natural laws of product innovation and business survival, Al Ries and Laura Ries
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
cm.
Edition
First edition.
Extent
pages
Isbn
9780060570149
Lccn
2004042466
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • ocm54415555
  • 404851

Library Locations

    • West Regional LibraryBorrow it
      4000 Louis Stephens Drive, Cary, NC, 27519, US
      35.8146787 -78.8646832
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