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The Resource The portable MBA, Robert F. Bruner [and others]

The portable MBA, Robert F. Bruner [and others]

Label
The portable MBA
Title
The portable MBA
Statement of responsibility
Robert F. Bruner [and others]
Contributor
Subject
Language
eng
Summary
Written by faculty members, covers first year MBA program topics such as marketing, economics, and management; and includes case studies, an entrepreneurship guide, and discussion about the future of business
Member of
Cataloging source
DLC
Dewey number
658
Illustrations
illustrations
Index
index present
LC call number
HD31
LC item number
.C6134 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1949-
http://library.link/vocab/relatedWorkOrContributorName
Bruner, Robert F.
Series statement
  • Portable MBA series
  • Portable MBA series
http://library.link/vocab/subjectName
Industrial management
Label
The portable MBA, Robert F. Bruner [and others]
Link
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 315-326) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is Business? -- The Future -- Managing People -- Business Ethics -- Economics -- Marketing Management: Leveraging Customer Value -- Operations Management: Implementing and Enabling Strategy -- Entrepreneurship: Creating Something New and Enduring Value with Very Limited Resources -- Accounting -- Finance -- Strategy: Defining and Developing Competitive Advantage -- Leading from the Middle: A New Leadership Paradigm -- Strategic Alliances -- International Business -- Some Final Thoughts
Dimensions
26 cm.
Edition
Fourth edition.
Extent
xiv, 341 pages
Isbn
9780471222842
Isbn Type
(acid-free)
Lccn
2002014907
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocm50606416
  • 427211
Label
The portable MBA, Robert F. Bruner [and others]
Link
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 315-326) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What is Business? -- The Future -- Managing People -- Business Ethics -- Economics -- Marketing Management: Leveraging Customer Value -- Operations Management: Implementing and Enabling Strategy -- Entrepreneurship: Creating Something New and Enduring Value with Very Limited Resources -- Accounting -- Finance -- Strategy: Defining and Developing Competitive Advantage -- Leading from the Middle: A New Leadership Paradigm -- Strategic Alliances -- International Business -- Some Final Thoughts
Dimensions
26 cm.
Edition
Fourth edition.
Extent
xiv, 341 pages
Isbn
9780471222842
Isbn Type
(acid-free)
Lccn
2002014907
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • ocm50606416
  • 427211

Library Locations

    • Cameron Village Regional LibraryBorrow it
      1930 Clark Avenue, Raleigh, NC, 27605, US
      35.789611 -78.6579744
    • Leesville Community LibraryBorrow it
      5105 Country Trail, Raleigh, NC, 27613, US
      35.8854118 -78.71521709999999
    • Northeast Regional LibraryBorrow it
      4401 Green Elm Lane, Raleigh, NC, 27614, US
      35.9535279 -78.544333
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