Coverart for item
The Resource The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy, Steve Stoute with Mim Eichler Rivas

The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy, Steve Stoute with Mim Eichler Rivas

Label
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
Title
The tanning of America
Title remainder
how hip-hop created a culture that rewrote the rules of the new economy
Statement of responsibility
Steve Stoute with Mim Eichler Rivas
Creator
Contributor
Subject
Language
eng
Summary
"The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generationof black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power ofthe tan generation, and how to connect with it while staying true to your core brand"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Stoute, Steve
Dewey number
306.1
Index
no index present
LC call number
HF5415.1
LC item number
.S76 2011
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Rivas, Mim Eichler
http://library.link/vocab/subjectName
  • Marketing
  • Hip-hop
  • Consumers
  • Rap (Music)
  • Hip-hop
  • Hip-hop
  • BUSINESS & ECONOMICS / Marketing / General
Label
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy, Steve Stoute with Mim Eichler Rivas
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
cm.
Extent
pages
Isbn
9781592404810
Lccn
2011004316
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
2011004316
Label
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy, Steve Stoute with Mim Eichler Rivas
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
cm.
Extent
pages
Isbn
9781592404810
Lccn
2011004316
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
2011004316

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