The Resource What great brands do : the seven brand-building principles that separate the best from the rest, Denise Lee Yohn

What great brands do : the seven brand-building principles that separate the best from the rest, Denise Lee Yohn

Label
What great brands do : the seven brand-building principles that separate the best from the rest
Title
What great brands do
Title remainder
the seven brand-building principles that separate the best from the rest
Statement of responsibility
Denise Lee Yohn
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Yohn, Denise Lee
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.Y64 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
Label
What great brands do : the seven brand-building principles that separate the best from the rest, Denise Lee Yohn
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to "give back" -- The eighth principle: brand as business
Dimensions
24 cm
Edition
First edition.
Extent
vii, 262 pages
Isbn
9781118611258
Isbn Type
(hbk.)
Lccn
2013032239
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
2013032239
Label
What great brands do : the seven brand-building principles that separate the best from the rest, Denise Lee Yohn
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to "give back" -- The eighth principle: brand as business
Dimensions
24 cm
Edition
First edition.
Extent
vii, 262 pages
Isbn
9781118611258
Isbn Type
(hbk.)
Lccn
2013032239
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
2013032239

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